We fix the things people hate about insurance


Bought By Many has been improving insurance since 2012. We've helped thousands of people find cover and created our own innovative insurance products.


We launched our unique pet insurance in 2017 and designed our policies using over 40,000 comments from owners. As a result, our insurance has features that are new to the market and fix the things people hate about other policies.


In 2019, thousands of pet owners voted us the Most Trusted Pet Insurance Provider at the Moneywise Customer Service Awards.


Our rapid growth has seen co-founders Steven Mendel (CEO) and Guy Farley (CTO) build a team that spans three UK offices, acquire the UK's leading provider of insurance for exotic pets , work with more than 30 insurers around the world, and win numerous awards.


Bought By Many cat and dog insurance is underwritten by Great Lakes Insurance SE.


Source: https://boughtbymany.com/about/

Startup Category


United Kingdom (Great Britain and Northern Ireland), Londra

Date of Foundation